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Nanos: Tory comfortabl​y leads in Toronto Mayoral race

Media Release
Nanos Research

Nanos: Tory comfortabl​y leads in Toronto Mayoral race
John Tory has a comfortable lead in the race to become the next mayor of Toronto with 42% of decided very likely municipal voters indicating they would vote for him if the election was today according to a survey conducted by Nanos Research for CTV News and the Globe & Mail. Rob Ford (28%) and Olivia Chow (26%) are second and third respectively.
PHOTO CREDIT - JohnTory.ca

Toronto - September 3, 2014 - John Tory has a comfortable lead in the race to become the next mayor of Toronto with 42% of decided very likely municipal voters indicating they would vote for him if the election was today according to a survey conducted by Nanos Research for CTV News and the Globe & Mail. Rob Ford (28%) and Olivia Chow (26%) are second and third respectively.

Tory is strong across the City except in Etobicoke, where he is statistically tied with Ford. Chow's strength is in Old Toronto (32%) whereas Ford has support in Etobicoke (35%) and Scarborough (35%).

•Tory's position as the front-runner is further demonstrated by the fact that he leads by a significant margin as the best candidate when it comes to being competent (51%), best to represent Toronto (50%), trustworthy (42%), most likely to control spending (41%), has the best transit vision (38%), and most likely to keep campaign promises (36%).

•Chow outperforms Ford on questions of character (e.g. trustworthy) but Ford does better on controlling spending. Rob Ford's personal brand is also comparatively weaker compared to the same point of time in the 2010 campaign.

•The most important issue facing the City of Toronto is transportation and gridlock which is mentioned, unprompted, by half of residents (49%).

•Roughly two-thirds (64%) agree or somewhat agree that "City Hall cares about my neighbourhood," which is an improvement over the 2010 result (57%).

•Almost six in ten (58%) residents think the reputation of the City has worsened in the last four years while only 17% think it has improved.

Methodology
This random telephone survey, using live agents, of 1,000 very likely Toronto municipal voters was conducted between August 27 and 31, 2014. The dual frame sample included both land- and cell-lines across the City of Toronto. The margin of error for a random survey of 1,000 Toronto residents is ±3.1 percentage points, 19 times out of 20. The current wave of research was commissioned by CTV News and The Globe and Mail.







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