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Rihanna readies for November takeover with 777 World Tour

Media Release
Universal Music Canada

Rihanna readies for November takeover with 777 World Tour
Worldwide superstar Rihanna, currently dominating radio charts with “Diamonds”, the first single from UNAPOLOGETIC, her upcoming 7th studio album in just seven years, announced the launch of her unprecedented “777” tour on November 14, 2012.
PHOTO CREDIT - UniversalMusic.ca

Toronto - October 31, 2012 - Worldwide superstar Rihanna, currently dominating radio charts with “Diamonds”, the first smash single from UNAPOLOGETIC, her upcoming 7th studio album for Island Def Jam/Universal Music Canada in just seven years, now announces the launch of her unprecedented “777” tour on November 14.

A group of die-hard fans from the Rihanna Navy fan club, two Canadian contest winners courtesy of Expedia.ca, and a traveling international press corps of over 150 journalists representing 82 countries will be taken aboard a chartered Boeing 777 twinjet to ‘7’ shows in ‘7’ days in ‘7’ countries. Working with global sponsor HTC Corporation, the “777” tour will host an intimate gig in each of the ‘7’ cities, marching toward the November 19 release date of UNAPOLOGETIC.

To commemorate the arrival of UNAPOLOGETIC, two different Limited Edition D2C deluxe box sets are up for pre-sale to members of the Rihanna Navy, exclusively at the RihannaNow.com website: the DIAMONDS BOX and the DIAMONDS EXECUTIVE PLATINUM BOX, carrying amazing never-before-released Rihanna images, art and custom-made accessories. UNAPOLOGETIC will go up for pre-order at iTunes on November 6.

Rihanna was recently named the world’s #1 social media star by Forbes, with over 2.7 billion views on YouTube/VEVO, the most ever for any female artist, and over 26 million Twitter followers. The recipient of six Grammy Awards®, seven Billboard Music Awards, a Juno Award (Good Girl Gone Bad - Int’l Album of the Year 2008) and multiple MuchMusic Video Awards, Rihanna has sold over 1 million albums and over 3 million digital singles in Canada.

Prior to her ‘777’ tour, Rihanna returns to Saturday Night Live for the fourth time as the musical guest on November 10.


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