Greyhounds get back to themselves with new jerseys
By Ryan Haslett
Calling what the Sault Ste Marie Greyhounds revealed on Sunday a “new look” is certainly a stretch. However, that is one of the Twitter hashtags that was used by the team in the build up to the reveal. The “new look” is the classic uniforms of the Detroit Red Wings. Both the red and white uniforms are part of the new look, right down to the exact same style for the numbers.
Toronto - August 26, 2013 - Calling what the Sault Ste Marie Greyhounds revealed on Sunday a “new look” is certainly a stretch. However, that is one of the Twitter hashtags that was used by the team in the build up to the reveal.
The “new look” is the classic uniforms of the Detroit Red Wings. Both the red and white uniforms are part of the new look, right down to the exact same style for the numbers. The same arching font that the Red Wings use for player names is also used by the Greyhounds. If you currently owned a Red Wings jersey, you could remove their classic “winged-wheel” emblem and apply the Greyhounds logo with four stars. Just like that you’ve created the new uniform.
The Greyhounds’ GM (Kyle Dubas) was selling this as “…getting back to being ourselves”. They did sport the white Red Wings jersey for their first 11 seasons. A quick Google images search will even show that Wayne Gretzky wore that jersey during his time in the Soo. However, their previous uniform was heavily based on the red jersey that Gretzky also wore.
Not everything revealed on Sunday was underwhelming. The Hounds introduced a new alternate sweater, which looks classic and sleek in its simplicity. The main logo is the greyhound dog, running solo, not constrained by its classic circular barrier. That time-tested logo is used on both shoulders of the jersey. A simple, thick white stripe is used on the arms. This new alternate jersey does not use a hem stripe. Unlike the San Jose Sharks, who earlier this week revealed that they also will not use a hem stripe, the lack of hem stripe works on this jersey. That’s because of the strength and tradition of the Greyhounds brand. The only detractor is the use of a contrasting white namebar, such as the Philadelphia Flyers use. That a Flyers’ design element that I believe no one else should touch.
There are a lot of elements that bring the score of these new uniforms up and down. The blatant use of the Red Wings jersey and failure to acknowledge such would drop the score way down. Yet, how can you argue with the classic look of the Wings’ jerseys? Then with the new alternate the Greyhounds let their superbly strong brand do all the talking. It nears perfection, minus the namebar discussed previously. I find myself mostly under whelmed, yet unable to score this new uniform poorly.
My score: 7.5/10
Ryan Haslett has written his own blog since 2009 (HockeyJerseyConcepts.com). His love of hockey jerseys will enable him to provide unique reviews and thoughts on new sweaters being released throughout the hockey world. If you have questions or wish to contact Ryan, you can email him at email@example.com
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