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Frontenacs Unveil Pink Warm Up Jersey In Honor of Breat Cancer
Media Release
Kingston Frontenacs

Frontenacs Unveil Pink Warm Up Jersey In Honor of Breat Cancer
The Kingston Frontenacs will be sporting a new, softer look when they warm-up for their home games at the Rogers K-Rock Centre during the month of October. At a press conference today, the team unveiled a pink version of their jersey in support of the Canadian Cancer Society to raise awareness for breast cancer. The jerseys sport the pink ribbon on one shoulder and pink replacing the team's standard gold throughout
PHOTO CREDIT - kingstonfrontenacs.com

Kingston - October 3, 2013 - The Kingston Frontenacs will be sporting a new, softer look when they warm-up for their home games at the Rogers K-Rock Centre during the month of October. At a press conference today, the team unveiled a pink version of their jersey in support of the Canadian Cancer Society to raise awareness for breast cancer. The jerseys sport the pink ribbon on one shoulder and pink replacing the team's standard gold throughout. The game and Pink in the Rink campaign by the Kingston Frontenacs is presented by the Cataraqui Centre. After the four October home games, the jerseys will be auctioned off online, through MaxSold, a Kingston-based online auction company with a global reach, where the net proceeds will go directly to the Canadian Cancer Society.

The team also unveiled a pink sequined ladies ballcap with 20% of net proceeds to be donated to the Canadian Cancer Society.

"The pink jersey ads a nice and soft touch to our players on the ice for warm-ups," said Justin Chenier, Executive Director of Business Operations with the Kingston Frontenacs. "Our hockey club's commitment to the community, from fundraisers to donations, is far reaching and long-standing. Last year alone our community outreach helped to raise over $50,000 for local charities, and by auctioning off these special warm-up jerseys should help us surpass that in leaps and bounds. But at the end of the day it's up to the community to do their part, and with great partners like the Cataraqui Centre and MaxSold, we are in a great position to put some real dollars into good use."

When the hockey club launched the Fronts Cares Foundation last season, it was with these types of community initiatives in mind. "As a hockey club with a large following, we have the opportunity to help shift attention to places where that attention can make a real difference," said Chenier. "We take that responsibility to heart, and will do whatever we can to raise funds and awareness for the Canadian Cancer Society. But don't be fooled by the softer look to these jerseys, underneath is the same physical, gritty, and offensive team that has earned 9 out of a possible 10 points in their first 5 games of the season."

The special Pink in the Rink warm-up jerseys will be worn for pre-game warm-ups at the Friday, October 4, Sunday, October 6, Friday, October 11, and Sunday, October 13 home games. Tickets are available at the Rogers K-Rock Centre Box Office. The special edition pink sequin ladies ballcaps are available at the new Frontenacs Originals Sports & Apparel Powered by Reebok store at the Rogers K-Rock Centre, open Monday to Friday from 10:00 a.m. to 5:00 p.m. and through the end of every home game.







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